My name is Frank Holleman and I live in the area of Amsterdam.


I'm the son of a preacher man. Actually I'm also the son of a preacher woman and my grandpa was a pastor, too. After wondering my whole life what to become, I think I've found the answer: sustainability pastor.

Most sustainability communication is about telling people they need to stop 'sinning' to avoid climate hell. That's not going to work.

I believe in the win-win solutions that can reverse climate change and also offer a happier lifestyle. One of the best examples is a plant-based diet.

Realising these win-wins requires bold leadership and hopeful communication. Both are skills that I enjoy and aspire to use as much as possible.

With 'talkfrankly' the goal is to improve the marketing of companies that are working on those sustainable solutions.

Where are you from?

This is a tricky question. I was born in Rotterdam with Dutch parents and grew up in a beautiful Swiss village that belongs to Germany.

That's why this site ends on .eu and you can work with me in any of those languages (English, Dutch, German, Swiss-German)

What is your background?

While studying communication and media I taught myself how to design. Then I saw the potential of business as a force for good and did a business master. I started talkfrankly in 2015 and after various projects and volunteering as communication trainer in India I've found my niche in applying strategy, branding and storytelling to the field of sustainability.

How are you qualified to talk about sustainability?

Since my first climate change website at age 14 I've been soaking up all the information I can find. In university I chose various courses and was fortunate enough to be selected for an Honour's Programme about sustainability. My professional experience started in January 2018 with the Clean2Antarctica project.